Never has a press release felt so relevant to me. If there had been such a thing as a ‘hair hospital’ the many times I wrecked mine over the years they’d have made some serious cash from my repeat business. Other than the obvious appeal what I like most about this idea is that they’re taking the embarrassment out of visiting the salon after a DIY mishap. I’m not sure if this is to be a permanent payable service at the Bleach London salon (I hope so) but they’re currently running a contest for a free hair fix up. To enter you just have to upload a photo via twitter or instagram with a caption explaining why you or your nominee need this service and use the hashtag #HairHospital. It’s a brilliant idea and I hope they stick with it because people would pay handsomely to know they will be treated as a victim of a hair ‘casualty’ over being mocked for f***ing up their barnet, I guarantee it!